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Written by Administrator
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Monday, 03 May 2010 09:20 |
I’ve been trying a few different things over the last year, 10 months since the release of Infomusication. I started a Twitter account for MRDC, a Facebook page and make an effort every few days to interact with them. One of the tools I find very helpful is Ping.fm This allows you to post to your micro blogs all at once in the same place. So if you’ve updated your blog, or have an event or anything you want to blast out this is the place to do it and save yourself some time. Ping will connect you to a large handful of sites like Twitter, Facebook, Ning, hi5, Friendfeed and any custom  URL’s you put in your list. What I am getting at is this is one thing you should do not the only. I make every effort to respond to posts on my Facebook page return emails and DM’s from Twitter. You need to keep in contact with the people that are interacting with you. Its just good manners. What I’ve found out in my experiment is that people stumble on you. They may not be actively searching for “Trip Hop” or Electronica” music, your band name bla, bla, bla. I have Ping.fm connected to my site, Twitter and a few others. When I update this blog I use Ping.fm to let these sites know. This links my site to all these blogs and back again. This helps the web surfer find their way here from Google and others. Writing this blog adds more relevance and keywords that may be used in a search. Connecting it to all the places Ping put’s it increases my chance of finding a new listener for my music. These things along side some other good ideas I have picked up like don’t just post “listen to our new song”, “buy my new track on iTunes” every day, it just pisses people off. I think you need to post events like when your album is available online once. If a potential new fan is reading your Facebook page they will eventually read this entry. But if they are reading through all your posts and every second topic is go to my iTunes page it gets old real fast. I think these pages should have some insider info on them. Make them personal like when you went to your local music shop to pick up a new axe, take some pictures, “this is my new Les Paul and I can’t put it down”. Just an idea but now you’ve added Les Paul as a keyword in your blog. It’s possible someone doing a search for Les Paul will find you. My point is hopefully you wouldn’t go to a party and just talk about yourself all night long. Successful social media strategies should be “social”.
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Last Updated on Monday, 03 May 2010 09:53 |
